SLA cost calculator
What is slow first-touch actually costing you?
The Lead Response Management Study found contact rates drop 10× after 5 minutes. Plug in your numbers — see what that decay is worth in your business, and what MS-INTAKE's 5-min Hot SLA recovers.
Your numbersLive
30
5300
18%
5%50%
$4,200
$500$50,000
Annual leads
1,560
Lost to slow response
546/yr
With MS-INTAKE
Recovered in year 1
$247,666
from 328 leads touched in under 5 minutes
Lost without MS-INTAKE
$412,776
Year-1 cost
$13,500
$4,500 install + $750/mo
Net year-1 ROI
$234,166
18.3x return
Based on industry-baseline 35% lead loss to slow first-touch (Harvard Business Review, Lead Response Management Study). Real recovery varies by vertical.
How the math works
Where the numbers come from.
The calculator uses three industry-baseline assumptions you can adjust:
- 35% baseline lead loss— Harvard Business Review "Short Life of Online Sales Leads" study found ~35% of inbound leads lose responsiveness when first contact is > 5 minutes.
- 60% recovery rate — what MS-INTAKE typically recovers from that lost segment, by automating the routing + first-touch within the 5-min window.
- Year-1 install cost: $13,500 — assumes the Full Install tier ($4,500 setup + $750/mo retainer × 12). Switch to Light Install ($2,500 + $400/mo = $7,300/yr) and the ROI multiplier roughly doubles.
Real recovery varies by vertical. Specialty healthcare and high-AOV B2B see closer to 75% recovery; commodity home services see closer to 45%. Calibrate against your last 50 won + 50 lost-or-ghosted deals — the kit's scoring section walks you through it.